Gordon quietly retired from NASCAR competition after 2012 and formed the Stadium Super Trucks series.

In November 2010, Gordon was sued by Specialized Bicycle Components on the claim that Speed Energy's S-shaped logo too closely resembled Specialized's the lawsuit was dropped in December after Gordon assured he would modify his logo and recall any cans with the logo. Speed has also sponsored Gordon's off-road racing efforts beginning with the Baja 1000 in November 2010 later off-road races like the Dakar Rally saw Gordon compete under the Team SPEED banner. In 2012, Eddie Sharp Racing driver Justin Lofton competed in the NASCAR Camping World Truck Series with Speed Energy sponsorship. During RGM's operation, other NASCAR drivers to raced with Speed colors include Scott Wimmer, P. 7 car at that month's NASCAR Sprint Cup Series race at Talladega Superspeedway. In October 2010, he founded Speed Energy as a means to generate funding for his financially struggling Robby Gordon Motorsports team.

Robby Gordon's Speed Energy-sponsored NASCAR car at Infineon Raceway in 2011ĭuring his NASCAR career, Gordon regularly raced with sponsorship from energy drinks like Red Bull and Monster Energy.

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